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Description
David Doyle presents techniques that will help marketing managers — and financial controllers — achieve the greater efficiency and profitability that in his view are essential if marketing is to justify its place in the organization of the future.
Product details
- Language : English
- Paperback : 224 pages
- ISBN-10 : 0749421754
- ISBN-13 : 9780749421755
- Item Weight : 13.2 ounces
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