Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson, who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation.In this book, you’ll find out how simple brand identifiers like color and “feel” can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company’s identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps – and checklists and action plans will enable you to do the same.
