Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
Hardcover: 336 pages
Publisher: Currency; 1 edition (September 13, 2011)
Product Dimensions: 5.8 x 1.1 x 8.5 inches