The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal Hardcover David Hoffeld (Author)

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal Hardcover David Hoffeld (Author)

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Price for all:   6,600.00

Frequently Bought Together

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Price for all:   6,600.00

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

– Engage buyers’ emotions to increase their receptiveness to you and your ideas.
– Ask questions that line up with how the brain discloses information.
– Lock in the incremental commitments that lead to a sale.
– Create positive influence and reduce the sway of competitors.
– Discover the underlying causes of objections and neutralize them.
– Guide buyers through the necessary mental steps to make purchasing decisions.

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today’s cutthroat selling environment, advance their business goals, or boost their ability to influence others.

Product details
Hardcover: 288 pages
Publisher: TarcherPerigee (November 15, 2016)
ISBN-13: 978-0143129325
Product Dimensions: 5.9 x 1 x 8.6 inches

Weight 0.5 kg
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