Description
David Doyle presents techniques that will help marketing managers — and financial controllers — achieve the greater efficiency and profitability that in his view are essential if marketing is to justify its place in the organization of the future.
Product details
- Language : English
- Paperback : 224 pages
- ISBN-10 : 0749421754
- ISBN-13 : 9780749421755
- Item Weight : 13.2 ounces
Related products
-
- Out of Stock
- MINDFUL LOVING
- ₦5,600.00
- Read more
-
-
- Out of Stock
- Scaling Up Excellence: Getting to More Without Settling for Less Hardcover
- ₦8,800.00
- Read more
-
-
- NEGOTIATING THE NONNEGOTIABLE
- ₦12,600.00
- Add to basket
-
- Out of Stock
- HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
- ₦3,500.00
- Read more
-
