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ADDING VALUE TO MARKETING

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SKU: 9780749421755 Category:
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Description

David Doyle presents techniques that will help marketing managers — and financial controllers — achieve the greater efficiency and profitability that in his view are essential if marketing is to justify its place in the organization of the future.

Product details

  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0749421754
  • ISBN-13 ‏ : ‎ 9780749421755
  • Item Weight ‏ : ‎ 13.2 ounces

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