All Marketers are Liars Paperback by Seth Godin

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SKU: 9781591845331

Description

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.

 

Product details

Paperback: 240 pages
Publisher: Portfolio; Reprint edition (April 24, 2012)
Language: English
ISBN-10: 9781591845331
ISBN-13: 978-1591845331
ASIN: 1591845335
Product Dimensions: 5 x 0.4 x 7 inches

 

Additional information

Weight 0.5 kg

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