STARTING YOUR OWN BUSINESS

Author, Ed Paulson, has fully updated the content to reflect today’s opportunities and challenges, and added new components that feature the basics of creating a web-based business strategy, managing your personal and business risks, business essentials for professionals such as doctors and engineers and how to successfully navigate your first year in business. In addition, this new edition features great tips for leveraging social media as a tool for selling products and marketing your business.

Useful topics included in the book: * Matching you to your new business, * Evaluating
your idea’s sales potential, * Writing a fundable business plan, * Two complete sample business plans, * Figuring out if your business will make money, * Finding and working with investors, * Tips on buying an existing business or franchise, * Managing personal and business risks for your life stage, * Surviving your first year in business, * Practical marketing and social media tips, * Ideas for getting sales and managing salespeople, * Managing employees, both good and bad, * Doing business internationally, * Managing your first year’s cash flow, * Developing a sound web strategy, * What to consider when incorporating, *  Important business tips for professional practices.