COMPETITIVE STRATEGY

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SKU: 9780743260886 Category:
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Description

When Competitive Strategy was first published eighteen years ago, I hoped that it would have an impact. There were reasons to hope, because the book rested on a body of research that had stood the test of peer review, and the draft chapters had survived the scrutiny of my MBA and executive students.

PRODUCT DETAILS

Softcover
ISBN 10: 0743260880
ISBN 13: 9780743260886
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