FINANCE AND BUSINESS SURVIVAL

When considering investment in a company, the financial health status of that company is a key factor in the mind of the prospective investors. Financial and Business Survival is an easy blaze for financial managers, prospective entrepreneurs and business owners who desire easy and just-in-time solutions to business problems. It also covers how to raise finance for business and ensure sustainable liquidity level. Anthony Mark-Chinye exposed some secrets for business survival in this maiden edition. He elucidated the key managerial functions of financial experts, whom to engage when facing business and financial decisions dilemma, how to defend your business and protect the income generated from the business. The book explains how and where to raise fund for business; what to do as a borrower and the role loan officers or banks play before and after they accede loan to their customers. He also explains simple but practical ways of appraising investments. Based on his several years of experience, Anthony Mark-Chinye opined that healthy cost management and or lowering costs of running business is analogous to generating capital for the business. Most importantly, the book is written with contemporary verifiable issues in business and finance. Bon appétit!